In her new role she will look after Mondelez’s Chocolate and Cheese Business for APAC. Bana was previously Chief Strategy Officer at Madison Media
With the addition of the gems and jewellery shopping channel on its platform, DishTV has increased their shopping channel count to nine channels and is available in all subscription packs, in all categories for its viewers
The company states that the advertisements were not banned as alleged, however only certain modifications were sought, which have duly been incorporated and also communicated to ASCI
The edutainment theme park brand to open in NCR in 2016 with partnerships from leading FMCG, Retail and E-Comm brand
Anand will head the agency's experiential offerings with a focus on emerging markets and emerging consumer class (ECC) across the rural and urban markets
Kean joins Mindshare after 5 years with the Havas Media Group in the UK, where she lead the digital media, social and innovations strategies, driving the online and 'change agenda' across the agency
In week 39 (September 26 – October 2, 2015) the Tamil market saw a rise in ratings. Star Vijay climbed to No.2 spot this week from No.3 last week, while KTV declined to No.3. In the Kannada market Udaya TV climbed once again to No.2 spot while slipped to Zee Kannada slipped to No.3
“Yes, we are in the process of appointing a creative agency to work on some specific projects for us,” confirmed the company spokesperson to exchange4media
Across the 4 metros, Fever has 17.5 million listeners and leads 6 of the 8 drive times. Fever also leads across day parts in Delhi and Bangalore (in the non-Kannada category)
Howell and Bazarkaya will begin their new roles in the next month and will report to Andrew Benett. Both will be based in New York
Burma comes to the Leo Burnett team having built his credentials across several marquee brands like Dabur, Nokia, Indian Airlines, Carrier, Hyundai, Pepsi, amongst others
The agency won the business after a multi-agency pitch. There was no incumbent agency on the account. The mandate for Lowe Lintas Hyderabad is to launch the brand in India, which also includes arriving at a brand idea for Mobizz
At the 15th edition of the e4m Conclave held last week in Mumbai, eminent marketers got together for a panel discussion on 'Time for Paradigm Shift. Are marketers ready to partner Technologists?'
Malware that targets digital ad banners may be becoming a significant threat for users and advertisers, but is the industry doing enough to combat it?
The ad conceptualised by Publicis has taken social media by storm, with people appreciating the ad and widely sharing it
More than 20 media persons were attacked over the past month in different parts of the country. exchange4media discusses the situation with senior journalists in order to find out how the government and media organisations can come up with security measures to protect media persons covering sensitive areas
Star Plus started off Week 40 where it had left in Week 39, in Week 40 of TAM data Star Plus continued its growth by 12 GRPs. Whereas, Sony Entertainment TV witnessed maximum growth in the Hindi GEC Genre by 17 GRPs
In 2015 till 2nd quarter 29 new advertisers, 60 brands & 24 Channels were added. Hosiery & Readymade Garments contribute more than 60% of Ad duration. They added to nearly 70% in 2014. Denim which was at 12% severely fell to 3% due to Levis Strauss