Date-wise News
Arnab Goswami on ‘Digital plus TV or TV plus Digital: Does it Matter?’ @ exchange4media conclave
Guest Column: Marketing & Strategy in Media Management: Joginder Chhabra
"The role of strategy and marketing has increased manifold in media management from a brand perspective over last few years. Brands are increasingly micromanaging media decisions both from a planning and buying perspective," says Joginder Chhabra, Head - Marketing Intelligence & Consumer Insights, LG Electronics India
Arnab Goswami on 'Digital plus TV or TV plus Digital: Does it Matter?' @ exchange4media Conclave
Trendspotting: Omron, Zigy, Abbott India build powerful relationship stories with subtle brand integrations
As festive TV ad revenues expected to hit 20-25% mark, e-commerce & auto to drive spends
Sri Adhikari Brothers enters into worldwide film distribution
BARC ratings: Bangla channels rise; Bhojpuri market sees decline in week 38
In week 38 (September 19 - 25, 2015) in the Telugu market Maa TV climbed to No.2 spot this week from No.3 last week, while ETV Telugu rose to take up No.3 spot. In the Kannada market Zee Kannada climbed to No.2 spot while Udaya TV slipped to No.3. Among the top Malayalam channels Flowers TV rose to No.3 spot