Date-wise News
IBN7 host Kitna Swachh Hua Bharat - a reality check on the Swachh Bharat Abhiyan campaign
WPP’s Cohn & Wolfe to acquire majority stake in Six Degrees PR and Alphabet Consulting
Consumption is skewing towards non-Hindi and non-English audiences: Manav Sethi
Big Magic Ganga celebrates Navratra with Jholaa Jhuleli Maiyaa
Sportzlive appointed as official Marketing & Sponsorship Partner for the Indian Badminton League
PepperTap raises $36 million in Series B funding from Snapdeal, Sequoia and SAIF
RAM Ratings Week 37: Fever FM shows drop in market share; still leads in Delhi
Aaj Tak takes the Safai Ki Dhun to the Kumbh Mela
ZEEL launches new channel Zee Magic for French audiences in Africa
History TV18 showcases the power of illusion with Houdini
Guest Column: Ad agencies must reinvent by creating trust, transparency and purpose
Bigg Boss 9 to give Colors a ratings edge ?
Colors has announced the launch Bigg Boss season 9. The reality show which is one of the highest viewed shows for the channel, and even on television, comes on screens at a time when Colors is in pole position. exchange4media speaks to media planners on whether Bigg Boss could cement Colors’ place at the No.1 spot
Modi's FB townhall: Internet.org PR stunt or hysteria victim?
Amul breaks silence over ‘sexist’ ad, says intent wasn’t to promote gender bias
Consumption is skewing towards non-Hindi and non-English audiences: Manav Sethi
Ahead of festive season, RBI rate-cut to prove good news for ad market
The Reserve Bank of India (RBI) Governor, Raghuram Rajan, in the monetary policy review, took everyone by surprise as he announced a 50 basis point (0.50%) reduction in the repo rate. The sectors which will primarily benefit from the rate cut will be the banking sector (BFSI), as home and corporate loans will get cheaper