In a role that comes with monumental responsibilities of digitisation, auction, FDI, to name a few, the new MIB secretary's path is set with difficult decisions ahead
Prior to this, Huskey spent four years as the Maxus Vietnam Managing Director
Narayanan comes in with over 12 years of experience of having worked across geographies in countries like India, Indonesia, Kenya and West Africa
Facing a perennial tough contest from private channels, the public broadcaster has been given financial resuscitation from the government time and again. DD has been taking slow yet steady strides towards progress including the recent Digital TV Russia deal and e-auctions, but monetisation remains a big challenge
"To create a market for specialist toothpaste in the middle of this competitive scenario appeared to be an insurmountable challenge," says Pandey as he talks about Sensodyne’s journey
The new Hindi news channel will go on air in the next 45 days. The channel will be available pan India. Shailesh Kumar is the Group Editor in Chief and CEO
In week 33 (August 15 – 21, 2015) BARC data revealed that Sun TV, Zee Marathi, Maa TV and Big Magic Ganga were leading regional markets
Even as the tried and tested formula of making 'women go weak in the knees' remains the staple communication for male deo category, brands like Park Avenue, Envy 1000 and others attempt to innovatively highlight different aspects of the product
The umbrella theme for the Conclave this year is "Making Technology Work For Marketing"
Fever leads in Delhi, Radio Mirchi in Kolkata and Radio City in Bangalore
Past two years have witnessed dwindling advertiser interest in the festival. Continuing the approach from last year, brands are focused more on digital, rather than the otherwise popular mediums like TV and print