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John Sheehy, President of Global Operations, Starcom Mediavest Group

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The pace of change in the marketplace, driven by convergence is so rapid, so pervasive, that clients who haven’t done a pitch, in the last couple of years, are stepping back and saying it is getting more complicated, and asking ‘as an agency how are you helping me bring these together and drive us forward?’. Part of the pitch is to understand agency’s capability that is the primary driver.

e4m Desk Aug 12, 2015 12:00 AM