Date-wise News
Why brands need to dive headlong into social listening
BJP and AAP run outdoor ads; play governance blame game
HUL, Dabur, & Colgate-Palmolive ad spends see healthy double-digit growth despite low net sales in Q1
The Social Street launches Retail Practice; hires top talent from Cheil Communications
Mindshare APAC launches ‘FAST’ – an adaptive solution suite for brands
Twitter reports net loss of $136 million even as revenue increases 61%
FM Phase III: Delhi crosses Rs 100 crore, Chandigarh gets maiden bid
In native advertising, you have to blend in to successfully stand out: Gurmit Singh
“We expect appetite for native advertising to grow, with advertisers seeing this format as a powerful tool in their arsenal, to engage their audiences and stand out in the clutter,” says Gurmit Singh, Vice President & Managing Director, Yahoo India, as he talks about how far native advertising has come in India