This is the first time a sponsorship deal for the BCCI has been concluded by a media agency. The deal is valued at INR 210 crores for 84 matches for the 4 year period
Prism TV owns and operates regional entertainment channels in India, including ETV Marathi, ETV Kannada, ETV Bangla, ETV Oriya and ETV Gujarati, all of which were recently rebranded under the ‘COLORS’ umbrella
The agency was selected by #fame to power its client’s social media campaign and has helped craft interactive campaigns for the fashion video magazine
The agency will be the brand custodian for the e-commerce portal in the digital domain, and will look after the brand’s entire digital communication
Nestle India has announced results for the Quarter ended June 30, 2015
psLive has facilitated a marketing tie-up of the tea brand Parivar with Nishikant Kamat’s latest film via a TVC and other media
Following a multi-agency competitive pitch process, the national airline of the United Arab Emirates (UAE) has appointed the Cheil Network to handle its global digital and social marketing activities
The Chef Sanjeev Kapoor owned culinary channel previously worked with Helios Media to manage their sales
The real estate company appointed the agency after a rigorous multi-agency pitch process that lasted over two months
Study offers insights into consumer’s interaction with communication touch points during the decision making process
We are hopeful that BARC will be able to have the real barometer by end of August or early September, said Jawhar Sircar, CEO of Prasar Bharati
George Varghese, CEO of the Express Group talks about the brand campaign ‘The Indian Intelligent’ and the group’s renewed focus on digital
Study offers insights into consumer’s interaction with communication touch points during the decision making process
In what must have come as no surprise to most tech analysts, Google announced this week that it would be realigning Google+ to make it more focused and will also be doing away with an unpopular requirement that linked Google+ to all other Google products
Contract Advertising will be the communication partner for Fortune India with duties ranging from formulating the brand’s creative and digital strategy in India
Within a gap of a few weeks, Flipkart and Snapdeal have come up with seller-centric units to promote more and more regional entrepreneurs to come to a common platform and sell their products
As the keynote speaker at the launch of the 11th edition of the Businessworld Marketing Whitebook, John Burbank, President (Strategic Initiatives) of Nielsen, spoke about how a brand can survive in the brave new world of marketing
Day 4 of the Phase III auctions ended with a total of 16 rounds having occurred