Date-wise News

She joins from Grey Malaysia, where she was Head of Planning

e4m Desk Jul 30, 2015 5:05 PM

He will be responsible for pan India brand development, management and marketing communications for the company’s online and offline platforms

e4m Desk Jul 30, 2015 3:55 PM

The company's operating revenues stood at Rs 481.15 crore, up by 9.3 per cent from Rs 440.29 crore. Circulation revenues were reported at Rs 100.51 crore, up by 5.1 per cent from Rs 95.66 crore

e4m Desk Jul 30, 2015 3:28 PM

The app-based on-demand instant home service provider released a video #NayeDost that showcases the daily lives and difficulties of their servicemen

e4m Desk Jul 30, 2015 2:17 PM

Completing its fourth year, the campaign has received considerable support and response from people across the country

e4m Desk Jul 30, 2015 12:21 PM

They will be responsible for creating engagement and conversations between Bertolli and its consumers across various online and social media platforms

e4m Desk Jul 30, 2015 12:05 PM

Over a span on 17 days, the agency hosted events in Madhya Pradesh, Uttar Pradesh and Bihar to promote Prism Cement’s newest offering

e4m Desk Jul 30, 2015 11:47 AM

The company will be responsible for Raheja Developers’ communication and creative strategies

e4m Desk Jul 30, 2015 11:15 AM

MIB granted Registration for operating as Television Rating Agency under the Policy Guidelines for Television Rating Agencies

e4m Desk Jul 30, 2015 9:26 AM

Following a series of strategy meetings with Truecaller India team as well as the co-founder and CSO, Nami Zarringhalam, the creative and brand marketing mandate was awarded to Contract Advertising

e4m Desk Jul 30, 2015 9:10 AM

The win comes after a multi-agency pitch by the Maxus Bangalore team headed by Sanchayeeta Verma

Priyanka Mehra Jul 30, 2015 9:01 AM

The product will help marketers to create various scenarios of their strategies and predict the outcome of each

e4m Desk Jul 30, 2015 8:47 AM

Revenues from on-ground team sponsorship this season are in the range of Rs.2-4 crore per team, indicate sources. This is a considerable increase since they were as low as Rs.10-15 lakh last season

e4m Desk Jul 30, 2015 8:40 AM

ZEEL’s operating income and total expenses decline since last quarter, Network18’s operating income declines, expenses rise since Q4FY2015, while spends in rebranding dent TV18’s revenues

Collin Furtado Jul 30, 2015 8:17 AM

Prasar Bharati, CEO, Jawhar Sircar says, “BARC does not cover 40% of the universe that is mainly rural. Once it covers whole of India, the result may be different.” BARC CEO Partho Dasgupta says they are expecting rural ratings around September

Abid Hasan Jul 30, 2015 8:10 AM

Microsoft has announced the availability of Windows 10 in 190 countries. The company has gone all out in terms of advertising and marketing of its latest offering

Ankur Singh Jul 30, 2015 8:07 AM

Interest seems to be focused on just a section of the available channels with a lot of money being bid on Tier 1 and Tier II cities

Abhinn Shreshtha Jul 30, 2015 8:05 AM

There are some markets converting to Mullen Lowe immediately. Mullen Lowe, NY, Boston, Brazil already converted. However there are some markets where the brand has been so strong for so many years, like Lowe Lintas in India. It is a household brand. I don’t think we should paint the whole world with one Mullen Lowe brush. In some markets where the brand is so strong like Lowe Lintas in India, maybe we don’t rebrand it. I am not going to go and push all markets and rebrand everything. There is a case to be made in certain markets where the brand is extraordinarily strong.

e4m Desk Jul 30, 2015 12:00 AM