“From the beginning we had kept a sizeable money to be spent on these auctions. Our inclusion means a healthy competition and will benefit the entire FM radio industry and media and entertainment industry at large,” said RED FM, COO, Nisha Narayanan
Ohri who has ended his stint at the Dentsu Aegis Network after four-years is slated to be joining FCB Ulka as the India Head
As per an official statement shared by the company, "Rohit Ohri CEO Dentsu Asia Pacific (ex Japan) has resigned after four years at the company. He has made a great contribution and we thank him for that. New leadership of Dentsu brands in Asia Pacific will be announced in due course
He joins with 15 years of experience working with global marketing communications companies and has played a part in driving growth and thought leadership for iconic global and local brands
E-commerce space took off spectacularly well last Diwali with small as well big e-commerce players in a no holds barred ad spend spree. Industry experts believe this festive season will be even better for the flourishing sector
SC has asked TRAI not to take the order forward which asked broadcasters to roll back the 27.5 per cent tariff hike for non-addressable areas and addressable areas
The agency has signed on the integrated mandate for Domino’s Pizza, Godrej No1 soaps - the Rs 1000 crore soap brand from Godrej Group, Indian Express newspaper, She Comfort Sanitary Napkins from Emami Group and the digital mandate for Jet Privilege
India-Zimbabwe Series enabled the channel's growth while all major players witnessed a fall
At the inaugural Media Ace Awards, the session between Dr. Mukund Rajan, Brand Custodian and Member – Group Executive Council, Tata Sons and Sam Balsara, Chairman, Madison World opened up a wide discussion into how to make a brand eminent internationally
The small as well as the big e commerce players bare no holds in spending on ads. With more money coming into market, it feuls more ads during festive season. Read more.
Multi Screen Media (MSM) channels will now be available only on a-la-carte basis to Hathway Cable & Datacom subscribers from August 2
As the long awaited first part of the Phase III auctions finally gets underway, it will set the stage for the overall expansion of private FM, which is expected to be worth more than Rs 2,000 crore overall
Social media is driving digital conversations in the tourism and hospitality industry. The main drivers of the market are increased digitization, mobile adoption and international expansion. Industry experts shed light on key challenges faced by the industry