Date-wise News

The agency will work towards positioning and developing a brand identity for the soon-to-be launched e-commerce portal

e4m Desk Jul 17, 2015 6:00 PM

In his previous role he was Co-founder and Managing Director of e-commerce company Lazada Indonesia

e4m Desk Jul 17, 2015 5:56 PM

Prior to his current appointment, Sharma was working with Wize Commerce for almost a decade where he served as Vice President – Engineering. At Exclusively, he will be responsible for driving technology and product functions

e4m Desk Jul 17, 2015 5:50 PM

This addition will allow advertisers to target viewers across 16 markets in India and increase share of voice in target markets

e4m Desk Jul 17, 2015 5:42 PM

The book, The Real Survivors features 11 well recognised practitioners from Punjab, Jammu and Kashmir

e4m Desk Jul 17, 2015 4:14 PM

Company's total revenues have decreased by 3.7 per cent to Rs. 4802 million, from Rs. 4987 million. Circulation revenue has increased YoY 16 per cent to Rs. 1022 million from Rs. 885 million, primarily due to yield driven growth

e4m Desk Jul 17, 2015 3:42 PM

The Group’s extensive portfolio includes – Sakal, Sakal Times, Gomantak, Gomantak Times, Magazines, Saam TV channel and foundations namely DCF, YIN, SILC, Tanishka and Madhurangan. Salt Brand Solutions will be spearheading the creative strategy and communication for the Pune based firm

e4m Desk Jul 17, 2015 2:42 PM

Kapoor's experience will give CarDekho further insights into the dynamics of the auto sector and will help the brand develop and market innovative solutions to OEMs and dealers

e4m Desk Jul 17, 2015 2:23 PM

The non-profit has introduced a quarterly entry system for The One Show, as well as a set of public relations categories

e4m Desk Jul 17, 2015 1:31 PM

Neha Mehrotra and Shalmana Tendulkar have been appointed as regional heads for Avian North & West, respectively

e4m Desk Jul 17, 2015 1:27 PM

According to TAM data, Colors saw its ratings rise marginally to 220 GRPs, while Zee TV at No.3 spot saw its ratings decline to 166 GRPs

e4m Desk Jul 17, 2015 12:41 PM

The division, to be headed by Dhunji S. Wadia, is a tie up between Rediffusion Y & R and Asset CSR team (ACT), a specialized CSR company that helps companies plan and implement effective CSR programmes

e4m Desk Jul 17, 2015 11:54 AM

The impact of AI will result in a radical reorganisation of advertising and marketing, says Mike Cooper

e4m Desk Jul 17, 2015 11:46 AM

The upcoming season of Star Sports Pro Kabaddi will feature a much deeper pool of national and international players

e4m Desk Jul 17, 2015 11:17 AM

Net sales during the quarter under review went up by 7.79 per cent to Rs 582.63 crore from Rs 540.51 crore a year-ago, the company said in a BSE filing

e4m Desk Jul 17, 2015 11:05 AM

Sunita Rajan Vice President and Head of Advertising Sales for Asia Pacific CNN International shares the brand’s focus at being consistent whilst keeping with dynamic consumer behaviour

Priyanka Mehra Jul 17, 2015 10:22 AM

SS Rajamouli's Baahubali released in Indian cinemas with best reviews & social media platform Twitter played a major role in the film promotion.

Abhinn Shreshtha Jul 17, 2015 10:13 AM

Sunita Rajan Vice President and Head of Advertising Sales for Asia Pacific CNN International shares the brand’s focus at being consistent whilst keeping with dynamic consumer behaviour

Priyanka Mehra Jul 17, 2015 9:18 AM

RED FM, Sun TV, Suryan FM, Nisha Narayanan, Phase III, MIB, Abhinn Shreshtha

Abhinn Shreshtha Jul 17, 2015 8:45 AM

The first Telugu hashtag ever was created for the film and tweeted by the director. Currently, the official film account has 112,622 followers with 1,778 tweets

Abhinn Shreshtha Jul 17, 2015 8:42 AM

IAMAI has also suggested that bringing in more regulation would be counterproductive to innovation and investments in this sector

e4m Desk Jul 17, 2015 8:24 AM

After a five-year hiatus, Liril has made a come-back with its trademark ad. The media mix for the campaign is being led by TV and print with an additional impetus being planned on digital media

Ankur Singh Jul 17, 2015 8:21 AM

In week 27 (July 4 – 10, 2015) of the English news genre, the BARC ratings showed India Today Television gain back the second spot on the ratings chart, while CNN IBN slipped to No.3 with a drop in ratings. Times Now continued to lead the English news genre.

e4m Desk Jul 17, 2015 8:17 AM

In the Hindi GEC Universe the BARC ratings for week 27 (July 4 – 10, 2015) revealed the show Saath Nibhana Saathiya stayed on top as the rated show, followed by Kumkum Bhagya that rose to second place. However, Dance India Dance season 5 in its second week since its launch rose to take up the No.3 spot.

e4m Desk Jul 17, 2015 8:14 AM