Ola Cab's topical and continuous use of the hashtag has enabled it to become one of the most well known radio cab brands on social media, according to a report by Simplify360
2015 edition of Cannes Lions Festival of Creativity has concluded and the big buzz in India is BBDO winning the inaugural Glass Grand Prix at the festival
Home Ministry maintains its stand on Sun TV network case and said that several rules have been violated by the owners
Bobby Pawar, Director & Chief Creative Officer, South Asia Publicis Worldwide in his inimitable style pens down his thoughts on Cannes 2015 in a poem, where he urges the creative fraternity to be fearless and truly get into the skin of clients’ problems, encourages collaboration and a lot more
For Josy Paul, Chairman and Chief Creative Officer of BBDO India, news of the agency winning a Grand Prix and a Glass Lion came totally unexpected. Since then, it has been ‘a collective and individual explosion of joy’
Netflix, pioneer of video-on-demand television services, is rumoured to enter India by 2016. But making inroads in the Indian market may not be that easy for Netflix
"A lot of clients also are unwilling to take risks, we are not being brave. People don't understand that not taking risks is the biggest risk and the biggest cliché," says Abhijit Avasthi, former NCD of Ogilvy and Founder of Sideways Consulting, who was also on Film Lions jury
Twitter, which saw CEO Dick Costolo resign last month is still to appoint a long-term CEO. With rumors of companies interested in snapping up the microblogging network doing the rounds even before Costolo's surprising decision, Twitter needs to step up its efforts to find a solution