Date-wise News

Cannes 2015: PR presents case boards while advertising presents trailers of movies: Paresh Chaudhry

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“Packaging and presentation makes the difference in the end. A good PR work could get lost if not presented well. That's why advertising agencies walk away with the metals. We present case boards while advertising presents trailers of movies. If a PR agency & client believe in their work, then I suggest you go all out and hire an advertising agency to make this trailer,” says Madison PR CEO Paresh Chaudhry who is on PR Jury

Paresh Chaudhry Jun 23, 2015 8:28 AM

Cannes 2015: Some tips from inside the Jury Room at Cannes

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"The case film is very crucial but it does not need to be exaggerated. The jury is very smart. They have seen things, they know the numbers, they know what's generally possible and what's not. So if there are results that appear to be highly overblown, and one can see through such cases, it may hurt your case," says Social Wavelength Joint-CEO, Sanjay Mehta, who was on Mobile Jury

Sanjay Mehta Jun 23, 2015 8:10 AM