Date-wise News

In week 22 (May 30 – June 5, 2015) of BARC ratings, Star Plus recorded maximum loss

e4m Desk Jun 12, 2015 7:01 PM

In week 23 (May 31 – June 6, 2015) of the Hindi GEC universe, leader Star Plus saw the maximum decline

e4m Desk Jun 12, 2015 5:50 PM

Goswami was earlier Editorial Director and Editor in Chief of Times Now

Priyanka Mehra Jun 12, 2015 4:02 PM

After a six-year second inning with the company, Tandon has decided to move on. He is currently serving his notice period, and his next destination is unknown

Abid Hasan Jun 12, 2015 2:37 PM

With nearly 10 years of experience, Acharekar would be leading client relationships across Motivator Mumbai's key businesses

e4m Desk Jun 12, 2015 1:27 PM

TAM data shows cellular phone service slipped to No.2 brand category from No.1 in IPL 7, while smart phones category which was No.2 brand category for IPL 7 got pushed to No.3

e4m Desk Jun 12, 2015 10:18 AM

The campaign conceptualised by Ogilvy & Mather for the newly launched collection from Titan 'Celestial Time' celebrates the new breed of entrepreneurs who are confident and don't hesitate from redefining hierarchies

Sarmistha Neogy Jun 12, 2015 9:27 AM

TAM data shows cellular phone service slipped to No.2 brand category from No.1 in IPL 7, while smart phones category which was No.2 brand category for IPL 7 got pushed to No.3

e4m Desk Jun 12, 2015 9:06 AM

Following a multi-agency pitch, FoxyMoron has won the mandate of Beam Suntory’s bourbon whiskey brand Jim Beam and will be responsible for creating solutions to engage the young urban consumer

e4m Desk Jun 12, 2015 8:50 AM

Following Maggi crisis, HUL has been quick to exercise caution and immediately recall Knorr products, till the time it gets an approval from FSSAI

Sarmistha Neogy Jun 12, 2015 8:41 AM

As per TAM data, in week 23 (May 31 - June 6, 2015) of Hindi GEC Universe, Saath Nibhana Saathiya stayed on top of the ratings chart despite a slight decline from last week. Yeh Hai Mohabbatein stayed at No.2

e4m Desk Jun 12, 2015 8:25 AM

It is being pitted as the first Indian advertisement to feature a lesbian relationship. However, Twitterati soon caught on to the "India’s first lesbian ad" falsity and pointed out that Titan Fastrack was the first brand in India to have come up with a TVC on the topic in 2013

Ankur Singh Jun 12, 2015 8:22 AM

As part of the creative mandate, the agency will work towards scaling and positioning Hike as a brand endorsed and favoured by the youth

e4m Desk Jun 12, 2015 8:04 AM

With a TVC showcasing the Indian hockey team, Star Sports points out Indian disinterest in the sport notwithstanding the team's recent big wins

e4m Desk Jun 12, 2015 8:03 AM

Radio fraternity has pledged its support to Sun TV-owned RED FM and Suryan FM which have been denied security clearance by Home Ministry. It is estimated that the govt stands to lose more than Rs 400 crore in migration and bidding revenue if RED FM and Suryan FM are not allowed to participate in Phase III auctions

Abhinn Shreshtha Jun 12, 2015 7:59 AM