Date-wise News

Govt looks at FDI in e-retail amidst opposition

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Minister for Industry and Commerce Nirmala Sitharaman met representatives from NASSCOM, FICCI, COO, CII, CAIT, Amazon, eBay, among others where proposals were put forward to increase the FDI limit for e-commerce to 100%. A number of retailers had boycotted the meeting to show their stance against an increase in e-retail FDI

e4m Desk May 20, 2015 8:16 AM

Amar Thomas, Head of Marketing, BlackBerry India

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Outdoor media industry has to move away from selling space to selling audience. That would be the first step to retain more brands towards it. OOH as a medium is fantastic in some towns and quite a disappointment in others. Cities like Delhi and Chennai offer very few traditional OOH options. Hence brands looking to strengthen their focus on such cities find it almost impossible to leverage OOH as an option. However the same cities have enough sites mushrooming up ahead of a political campaign. These call for introspection and commitment in the administration of making the environment business-friendly.

e4m Desk May 20, 2015 12:00 AM