iProspect Communicate 2 already handles search engine marketing and search engine optimisation domains for the life insurance company; the agency will handle AGEON Religare's new account from its Mumbai office
The account size is estimated to be Rs 50 crore and the account will be handled out of the agency’s Mumbai office; Madison Media Sigma won following a multi-agency pitch
The Karbonn Smart MTV Bloc Party Pre-parties start from February 7 and will go on for the next few months; the channel takes the Bloc Party national with a 12-city tour
GroupM's biannual advertising expenditure futures report, This Year Next Year (TYNY), forecasts India's advertising investment to reach an estimated Rs 48,977 crores in 2015
The two-wheeler company sold 33,405 units in January 2015 against 27,825 in January 2014
Adfest will host 20 speaker sessions for three days starting March 19 in Pattaya, Thailand
The Malayalam newspaper, which played a prominent role in the country's freedom struggle, wished its readers with a jasmine-scented print; this is the first such step by a newspaper in Kerala
The Hindi GEC is now available on Tata Sky channel number 138 to subscribers across India
The agency will manage all aspects of Junglee Games' media planning, advisory and buying across print, TV, digital and outdoor; the high-intensity multimedia campaign will start this month
The campaign aimed at influencing teetotalers and positioning Coke as the preferred refreshing drink during summers
CVL Srinivas, CEO, GroupM South Asia and Prasanth Kumar, CEO Designate Mindshare South Asia, slice and dice the TYNY forecast numbers to throw light on why growth is stagnating in print & outdoor media; advise marketers to bell the digital cat
The campaign aimed at influencing teetotalers and positioning Coke as the preferred refreshing drink during summers
Sanjay Pugalia of CNBC Awaaz on being awarded the News Television Editor-in-Chief of the Year (Hindi) at ENBA 2014
Aaj Tak bagged Channel of the Year (Hindi); Rahul Kanwal of Headlines Today was awarded Best Anchor- English, Supriya Prasad, Managing Editor of Aaj Tak, was named News Television Editor-in-Chief of the Year at ENBA 2014
Kartikeya Sharma, Group Chairman, ITV Network, comments on NewsX winning Channel of the Year (English) and Rishabh Gulati bagging the Young Professional of the Year (Editorial) - English at ENBA 2014
"You are investing so much in marketing, communication and image building, and on the other hand, you are making sure you products are available at half the price on e-commerce portals," says Hemal Panchamia, Marketing Head, Fastrack
Prasar Bharati CEO spoke on profitability in news business, in-depth journalism and the impact of digitisation at exchange4media's NewsNext 2015 conference; he pointed out how non-researched content was being carried by both the print and TV industry
Marketers have shown great interest in the World Cup, but doubts seem to persist on the increase in ad rates and the odd timings of matches as they are being played away from home