This is the seventh year of the award. The award was presented on 134th Anniversary of the Kesari on January 4, 2015
The launch plans were unveiled in July last year when Tata Sky showcased live FIFA World Cup Quarter final match in 4K
Divya Karani, CEO, Dentsu Media on the 'constants' and the 'disruptions' that will occur in media, advertising and marketing
The Chief Guest at the launch celebration is Dr Mahesh Sharma, Minister of State for Culture and Tourism (Independent Charge). The Guest of Honour is Dr Lalit K Panwar, Secretary, Ministry of Tourism, Government of India
We will see a lot more of purely 'made for digital' campaigns vis-a-vis 'made for TV and adapted for digital', calling for a different audio-visual creative thinking and a new set of media planning and trade skills, says Pradeep Dwivedi, Chief Corporate Sales Officer, Dainik Bhaskar Group
Marketers will have to become more interested in correlating their spend on content marketing to a more measurable impact on overall sales and ROI as technology partners will begin offering the means to measure that impact
Divya Karani, CEO, Dentsu Media on the 'constants' and the 'disruptions' that will occur in media, advertising and marketing
exchange4media speaks to senior editors to seek their opinion on whether the govt should assign a regulatory body to monitor how journalism and mass communication is taught in the country
The launch plans were unveiled in July last year when Tata Sky showcased live FIFA World Cup Quarter final match in 4K
Santosh Padhi, Founder and Chief Creative Officer, Taproot lists down 6 trends that will drive vital transformation in 2015