In conversation with exchange4media, Pradeep Chopra, CEO, Digital Vidya, a digital marketing training company talks about the emerging trends that he saw in 2014 the challenges faced by the industry and list the digital campaigns that stood out
Pareek has stepped down as editor confirm industry sources, his next destination is not known currently
Sharma also called the poster-boy of international brand licensing in the Indian magazine circles will start his next assignment in March next year
Every day, there are new approaches, new technologies, new challenges, even new consumers that brands need to reach out to, says Sagar, Principal & Founder, Genesis Burson Marsteller
Adyanthaya, MD, NGC India & Fox International Channels talks about the tardy implementation of digitization, the challenge thrown by Star RIO, Nat Geo's healthy competition with Discovery and more...
We take stock of channels launched in 2014 and their ratings performance so far
Buoyed by political stability, the promise of economic upliftment, some big ticket events and launches towards the end of the year, it seems that the OOH sector might be looking at a record growth rate for 2014
The essence of a press ad, the communicative possibilities of a print poster offer an organic earthiness as compared to the synthetic framework of the digital world, says Prantik Dutta, Vice President, Creative Support and Production, Cheil India