The mandate that comes after a multi-agency pitch covers all aspects of the company’s media planning & buying, and will include digital duties as well
The venue will be Grand Hyatt, Bambolim. The ABBYs will also be held on all the three days
Arvind Sharma, founder of indiasarihouse.com, former Chairman & CEO of Leo Burnett, recently turned into a tech and internet entrepreneur
Dube had been with NDTV since 2007
Facebook has built this app to help people share faster and more easily with all the groups in their life
The book features 13 inspiring stories of tech entrepreneurs of today
As far as news channels are concerned, differentiating between truth and falsehood is essential, says Joginder Singh, former CBI Director
Content+ will launch units in London, Singapore, and Shanghai with further expansion in the next six months
Worrell, Turner and Giannelli join Strategy Partners Andy Reynolds and Shula Sinclair, headed by Stuart Sullivan-Martin, Chief Strategy Officer for Global Solutions and EMEA
Lefebure is the Co-Founder and Chief Creative Officer of Design Army in Washington DC
Sony has finished the pitch process for its media mandate and the results are awaited shortly. The account size is estimated to be upwards of Rs 300 crore. IPG Mediabrand’s Initiative is the current agency on record
Week 44 of RAM data (Oct 26 to Nov 1) witnesses close competition between leading radio channels in Mumbai, Delhi, Kolkata and Bangalore
Godrej returns with another set of playful TVCs highlighting its innovative ideas, extending the premise of Zindagi Muskuraye, albeit without Aamir Khan
Bajaj, Head of Mobile at Jabong talks about the growth in mobile advertising mirroring the rise of smartphone sales in India
Mittal, Head, Marketing and Brand Communications, Reebok India stresses on the non-negotiability of making a TV campaign that is based on a relevant insight and is powered by a creative script
As far as news channels are concerned, differentiating between truth and falsehood is essential, says Joginder Singh, former CBI Director
Out of 79 advertisements against which complaints were upheld, 49 belonged to Personal and Healthcare category, followed by the Education category with 18 advertisements
The trend of users moving between devices has amplified. Hence, the ability to match the message to the user has become a pivotal need for e-commerce companies