Date-wise News

Over 1,00,000 samples have already been taken up. 5 lakh mobile users have already visited the Mela

e4m Desk Oct 21, 2014 3:05 PM

The win comes on the back of a multi-agency pitch

e4m Desk Oct 21, 2014 2:48 PM

The 2015 icon is designed by Maud in Sydney

e4m Desk Oct 21, 2014 10:11 AM

Sheehy, President, Global Operations, StarCom MediaVest, also talks about using an optimiser tool that takes not only TV, but also online data to figure out how to drive reach more effectively

Abhinn Shreshtha Oct 21, 2014 9:22 AM

The soft drinks major launched a digital-first video about homecoming during Diwali that has gone viral on social media

Ankur Singh Oct 21, 2014 8:13 AM

The aggressive thrust from e-commerce players has forced retailers to up their game this festive season with discounts, partnerships and increased ad spends. Consumers are not complaining

Ankur Singh Oct 21, 2014 8:11 AM

Sheehy, President, Global Operations, StarCom MediaVest, also talks about using an optimiser tool that takes not only TV, but also online data to figure out how to drive reach more effectively

Abhinn Shreshtha Oct 21, 2014 8:03 AM

As the Southern states gear up to celebrate the festival of lights, radio becomes the medium of choice for advertisers who want innovative and inexpensive ways to reach out to their target audience

Deepa Balasubramanian Oct 21, 2014 8:00 AM

While fireworks, lights and human relationships are the tired and tested ways of communicating, the astute marketer should look at scalable, device-agnostic and clutter breaking concepts, says Kaushal Sarda, CEO, Kuliza

Kaushal Sarda Oct 21, 2014 7:56 AM

Balaji's latest initiatives with sports entertainment and reality are steps towards creating new growth opportunities for the production house, says Nair, Group CEO

Collin Furtado Oct 21, 2014 7:53 AM

The brand used the AC Volvo buses plying in the city to showcase its latest range of eco-friendly laminates

e4m Desk Oct 21, 2014 7:50 AM