With online journalism poised to catapult to a higher level, future journalists need to walk in tandem with evolving technology without compromising on the quality & concerns of good journalism, says veteran journalist Brij Khandelwal
It is one of the first shows on the music channel with view to generating a constant viewership for the channel along with extensive digital presence
From being a game changer in TV advertising, Amagi is now shifting its focus to sustaining leadership in geo-targeted advertising and cloud based TV broadcasting
OPPO India comes on board as the Title Sponsor, while Birla White is the Associate Sponsor for the Champions League T20, which commences on September 13, 2014
Rajdeep Sardesai has launched his website – Breaking News – which sports the tagline, ‘Credibility over Chaos’. He has also unveiled his new book ‘2014 – The Election that Changed India’, which will be released in November
Linen Lintas has unveiled a campaign showcasing vital attributes of the online auto player. The agency will work towards delivering creative and strategic insights & solutions to CarDekho.com
Sumit Jain, Co-Founder & CEO and Vinayak Warke, VP, Marketing, talk about the one-stop realty shop's mantra for success and its first national campaign
Reebok's Digital Marketing and Brand Communications Head talks about why it is important for companies to impact sales and lead generation through social media
Jury comprises the channel's Editor-in-Chief and Chairman Rajat Sharma, ace-shooter Rajyavardhan S Rathore and Dr Kiran Bedi among others
Conceptualised by L&K Saatchi & Saatchi, the campaign builds the technology credentials of Hero while aiming to establish it as an innovative company
It's a great start to the season of big spends for radio operators who are expecting a robust hike in ad revenues compared to last year
The seemingly irreverent and popular activity can teach marketers how to use influencers, exploit multiple platforms to engage audiences and yet keep things simple
Benefits of Big Data and Social Analytics sound too good for any top executive team to not jump on this bandwagon. But there still remain quite a few challenges, says TO THE NEW's Narinder Kumar
Despite being the third-most watched genre after Hindi GECs and Movies, it is grossly underpriced, say broadcasters. Marketers and media planners claim otherwise