After Curry-Nation's Co-founder Priti Nair initiated the ALS Ice Bucket Challenge for the advertising fraternity and nominated K V Sridhar, Chief Creative Officer, SapientNitro, he has happily agreed to take part
The automated system of buying ads maybe the latest trend in digital marketing, but marketers and publishers are not exactly rushing to embrace the technology yet. We find out why...
Global thought leaders speak on the confluence of marketing & technology at exchange4media Conclave 2014, centred around the theme, 'Marketing: The Future Is
The dust is yet to settle on the revalidation of IRS 2013, but the industry is warming up to IRS 2014 with MRUC reportedly ready with the Q1 data
Big Data can help brands reach consumers through highly relevant, discoverable and targeted advertising when used intelligently to combine datasets from offline to online world
The campaign by Creativeland Asia positions Cinthol Confidence+ as a complete health soap for young India which is fearless and infused with energy to achieve their aspirations, undaunted by challenges, under the lens of 'Alive is Awesome,' Cinthol's brand promise
With various offers, discounts and product campaigns, consumer electronics companies outdo each other in offering sops to customers. Sales targets shoot up to Rs 200 crore
Prior to this, Dilip was Co-founder & COO of Vigovea Media, a consumer focused digital media company. She was also the Vice President, Marketing at TV18 where she was responsible for the marketing operations of CNN-IBN & IBN7