Dish TV has decided to consolidate its ATL & digital business for a more seamless experience for its consumers, across media. Owing to MEC India’s vast experience in the domain, both the ATL & digital business have been handed over to them
DigiAsia will be a bi-annual event and centered around the theme ‘Digi beyond imagination’
Confirming the news to exchange4media via Facebook, Vasudevan said, "I am coming back to India by end of the year, but it has nothing to do with O&M. I have not yet decided on what I am going to do next. It's been 12 years that I have been away from home (India), so just returning"
News Nation has been awarded the record for ‘Most telegrams sent in a day (group)’ by Limca Book of Records. News Nation marked the exit of telegrams in India by sending out 400 telegrams on July 13, 2013
"Godfather is a fast growing, challenging brand competing in a category where some of the world's iconic brands like Heineken, Carlsberg and Budweiser are major players," says Manish Bhatt, Founder Director, Scarecrow Communications
Hindi GECs up the ante with a fresh new arsenal of new shows, new slots for old shows and a few changes to woo viewers
The MCCS CEO says the group is focusing on Punjab right now, rubbishes reports of selling out stakes and speaks of embracing digital technology
7 of the Top 10 brands & 30% of the Top 50 brands come from the service sector. Study indicates that India's unrestricted 'right to play' for businesses has nurtured great diversity amongst brands in the ranking
Confused over advertising on youtube ? Read the article at Exchange4media and get the full information on spending over advertising on youtube.
New guidelines attempt to ensure that advertisements of products in this category do not depict people with dark skin as somehow inferior to those who are fairer
New categories that are added include e-commerce website, web app or game, social media, mobile and categories in appreciation of craft of art direction and writing. The Awards are slated for September 19, 2014
The roundtable will focus on aspects such as the use of social media beyond advertising, social KPIs as business KPIs, marketing attribution, technological challenges in adopting social media and social CRM and leveraging social analytics
Arvind Gupta, Head - IT Cell, BJP, will talk on 'Connecting with Today's Generation: What the CMOs Can Learn from the BJP Election Campaign.' CMO League is tailored exclusively for CMOs with sessions by the most respected marketing thinkers of our time from across the world
No government can show dramatic results within 100 days. What it can show is "intent," and the new government has hardly put a wrong foot forward in that regard, says Mitrajit Bhattacharya, President & Publisher, Chitralekha Group
The BTS business unit comprises BlackBerry's technology assets, including QNX (embedded software), Project Ion (Internet of Things application platform), Certicom (cryptography applications), and Paratek (RF antenna tuning), as well as BlackBerry's patent portfolio
The brand association includes on-air and on-ground integration. Apart from brand fit with the tagline 'Fevicol Ki Pakad, Chhootegi Nahin,' the association was incentivised once the first ratings came out
Kumar Mangalam Birla may be planning to sell off his minority stake in Living Media, as per media reports. Birla had picked up a 27.5 stake in Living Media in May 2012. His stake current stands at around 34-35%, according to media reports
The campaign has been themed around the core idea – “Kill it before it kills you”. Instead of talking about multiple things, Godrej HIT decided to highlight the most important characteristic of the mosquito – its stubborn & aggressive nature
The mandate for MSLGroup includes brand building, reputation management, influencer outreach, and crisis and issues management
In this role, Arora will assume overall responsibility of strategic and operational management of the ITV Network and will oversee the Group's diverse portfolio of assets spanning news broadcasting
A year after launching &pictures, Zee Entertainment Enterprises has now added the HD version of the channel. &pictures HD will air Bollywood blockbusters, movie premiers and Hollywood hits
Christened Kolkata 24x7, teaser campaigns for the new channel are expected to be unveiled soon, which will be followed by advertising and other branding activities. Currently, recruitment drive is on for Kolkata 24x7
Colgate-Palmolive India elevated Issam Bachaalani as MD of company for a period of 5 years from Oct 1, 2014. He has been a part of Colgate-Palmolive for over 23 years.
I think, ultimately, all advertising will be digital and all digital advertising will be traded programmatically. India is very sophisticated, there is a tremendous amount of technology that is developed in the country and what we have seen in other markets is that when you have the right technology-rich environment, media companies or publishers will accelerate adoption.