With this appointment, Cheil reinforces its digital offering. Nanda, who joins in from Webchutney, will lead the growth & expansion of the agency’s integrated media offering as well as enhance its internal digital capabilities
With this appointment, Cheil reinforces its digital offering. Nanda, who joins in from Webchutney, will lead the growth & expansion of the agency’s integrated media offering as well as enhance its internal digital capabilities
Devendra Garg is to exit Dabur India, where he is currently Senior Executive Director, Consumer Care Business, confirm highly placed industry sources
Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction
Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction
Devendra Garg is to exit Dabur India, where he is currently Senior Executive Director, Consumer Care Business, confirm highly placed industry sources
Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction
Even as the final phase of digitisation is set to be completed by year-end, the broadcast industry is still looking for resolution of some issues, including subscription fees, revenue sharing, STB availability, & cost of content
New TVC shows how Honda is carrying forward the legacy of Activa by further strengthening and expanding its foothold through the new two-wheeler in a hitherto unexplored 125 cc sub-segment
Ditto TV has already partnered for content with IndiaCast, Multi Screen Media, Bennett Coleman & Co, TV Today Network, BBC, Turner India among others
Fresh ideas, contextualized planning, loyal customer base among others are the critical factors that can transform start-ups into success stories, say experts
BlackBerry Maps have been launched for the first time for BlackBerry users in India with this budget smartphone. Users would be soon able to access around 240,000 android apps from the Amazon's application store
With insights and viewpoints of more than 50 stakeholders, this annual study will highlight the six critical parameters to be considered before deciding on spends
As per social media insights put together by Maxus Insights-Radian6, flourishing Facebook brand pages from India were Nokia, Reliance Industries, Sunsilk, and Aircel, while Coke & Sony made waves on Twitter
Taglined 'Enjoy the Engineering,' the campaign was conceptualised to bring alive that unique strength of Volkswagen: the engineering, in a tone and manner that is uniquely Volkswagen
The new framework will provide brand marketers with new tools, insights and fan clusters based on context and activators and how these foster different ways for fans to engage with their passions, brands and communities
Bates CHI was chosen after a multi-agency pitch. Other agencies in the race were DDB Mudra and a local agency
Core TG is stock & commodity investors, small and medium business entrepreneurs, retailers & working professionals. The website is being launched initially in Hindi