Rohit Bansal applauds the appointment of Nripendra Misra as principal secretary to Prime Minister, shedding light on Misra's diverse repertoire and Modi's preference of merit over kinship
GIMW 2014 will include events like marketing hackathon, mentoring sessions from marketing professionals, marketing workshops, networking and case studies
As NaMo takes charge as the 15th Prime Minister of India, expectations are immense. The next six weeks will be critical, when he plans his first Union Budget, when he will reveal his mind, says the Chairman, RK Swamy Hansa
As Line, WeChat, Hike, Nimbuzz and other IM apps evolve with features, increased user base & B2B partnerships, is WhatsApp's monopoly being challenged in India?
A historic Modi-led win instills a general sense of optimism among India Inc, with brands loosening purse strings to boost advertising industry. OOH experts take account
Sharif attending Modi's swearing-in ceremony, a positive step towards improving bilateral ties, was also largely aided by media participation from both countries, says exchange4media's Annurag Batra
Prakash Javadekar is the new Minister for Information and Broadcasting in the just sworn-in Modi Government. He has also been given charge of the Environment Ministry
Nivea from Beiersdorf had called for a media pitch earlier this year. MEC, who has been handling the media duties for the account since 2006, has retained the account, confirm industry sources
Kaul had ended his four-year stint with Times Television Network earlier this year, where he was CEO, ET Now, Zoom, and Times Now. Kaul is a broadcast professional with over 15 years of experience
The general sentiment is upbeat post the NDA win. But will it result in positive consumer sentiment, higher sales and ad spends in consumer durables & FMCG sectors? Experts evaluate the prospects