Zee TV gets an ensemble of its most popular fiction show stars on the field for the first-of-its-kinds cricket league – ‘Zee 20 Cricket League’
Specially crafted distinctive features & a deep foray into analysis through diverse analytical tools enhanced the website
Radio City 91.1FM has continued its trend to lead in Mumbai & Bangalore for 200+ consecutive weeks with a market share of 17.7% in Mumbai & 25.5% in Bengaluru in all SEC 12+ audiences
Indians are willing to share information about brands because they like to demonstrate their knowledge and help people -a very important implication for marketing, says Terry Peigh, MD & SVP, IPG
The Executive Chairman & Creative Director, South Asia - O&M has called for more 'young ideas' as he urged young people to be patient & not give up in case they are rejected at first in the advertising world
As per data sourced from TAM subscribers for CS 15+, All India, Aaj Tak was the No. 1 Hindi news channel on counting day. In CS 15 + ABC HSM, ABP News led with a market share of 21% for the entire counting day coverage
The Indian media missed out on the significance of the news of the $400-bn gas deal between Moscow & Beijing even as the world press gave it ample coverage, says Rohit Bansal
Before the elevation, Mohan was COO, ACK Media. He was elevated to the post in January 2012, prior to which, he was Head, Direct to Consumer, Amar Chitra Katha
With increased presence of tools integrated deeply into consumer conversations, it is now possible to have a full-fledged communication model for user engagement says Tangerine Digital's Kesavan Kanchi Kandadai
Experts evaluate the prospects of consolidation in a growth-bound, highly competitive e-commerce industry post Flipkart's acquisition of Myntra and its effect on smaller players
Rudrarup Datta, VP, Marketing, Viacom18 Motion Pictures talks about the studio's latest venture Manjunath and how corporate brands have supported the movie with a non-commercial motive
The brand has launched an interactive film. Famous mango flavors Banganapalli, Kesar and Dussehri are going to be the new limited edition offerings of the beverage
BlueKai mobile data will be integrated into Vdopia's platform for mobile audience targeting, giving its advertisers access to 330 million unique mobile users
Myntra's Founder & CEO Mukesh Bansal will also head the fashion business for Flipkart and join the Board. Myntra will continue to work as an independent entity
ZEE has launched Zee Nung, a 24x7 Bollywood channel localised for the Thai audience. The channel is being launched in Thailand in partnership with CTH
Star Plus moved out of the 700-mark, even as Colors witnessed continuous decline. Zee was almost similar to last week. Sony & Life OK registered growth in viewership in Week 20
Thadani will be responsible for managing the agency's full-service digital offerings for existing clients as well as bringing in new business to the agency. He joins in from Madhouse India, where he was CEO