WPP has reported revenue growth of 1.5 per cent, with like-for-like growth of 7.0 per cent, 2.6 per cent growth from acquisitions and -8.1 per cent from currency
Digital has made significant inroads in the political advertising space, which has been the print's bastion so far. Given the sizeable chunk of young voters, digital has been the media
The multi-agency pitch is expected to be a month-long process, Karan Kumar, GM, Lifestyle Retailing Business Division, ITC has confirmed to exchange4media
Week 16 of 2014 saw Star Plus further consolidate its previous week's gains, recording 791 million TVTs. Meanwhile, Sab TV and Sony saw steep decline in their viewership
Digital has made significant inroads in the political advertising space, which has been the print's bastion so far. Given the sizeable chunk of young voters, digital has been the media
Carl Noronha, Head of Strategy, Raising iBrows takes a look at how various parties & poll candidates are strategising to woo the sizeable chunk of young voters & induct them into the voting process
Origin Beanstalk is one of the key brands to join Media Lounge, which is in the process of acquiring other specialist agencies across various verticals in a span of three months
Amar Thomas, Country Marketing Manager, BlackBerry India, talks about BBM's association with Mumbai Indians and wooing BBM channel users with exclusive content and offers