Orango Solutions in partnership with Khushi Advertising Ideas have acquired advertising rights of "Sri Guru Ram Das Jee International Airport" in Amritsar
Scarecrow Communications was named 'Agency of the Year', JWT Mumbai bagged 2 gold, 2 silver and 3 bronze awards. Linen- A Lintas Group Company, walked away with a total of 11 awards, including 4 silver and 7 bronze awards
The agency addedEricsson, Nikon, Colorbar, Ferrero Rocher, Gionee Mobiles, Nestle India, Shiseido and TAG Heuer to its list of regular clients and set up 'Toolbox Fabrication House'
On participating at Goafest, the Founder & Creative Chairman of Creativeland Asia says "Not till we see some credibility & reason to invest" & adds that the agency will re-evaluate its credibility next year & make an informed decision
Video content is expected to be the most widely consumed form of media online. However, the market in India is still not sizeable, nor mature enough. A look at how the online video
News & IPL continue to be favourite properties on TV among brands this year. Though a clear fragmentation is not visible, in some cases budget allocation towards news has gone up without affecting IPL spends
Rajdeep Chatterjee, Digital Marketing Manager, Nokia, takes account of the significant trends in the medium, its influence on customer engagement, and the impediment it faces
Regional print players display a positive disposition towards forming partnerships on the lines of OneIndia. While most appreciate the potential of regional alliances, certain apprehensions come about
Politicians must realise that a single utterance that does not go down well with the electorate has the potential to erode the faith of the masses, says Annurag Batra of exchange4media
The agency will create a series of campaigns across offline and online mediums and has already started working on a new summer campaign
Social media has been a huge focus area and we have utilised this platform to add value to our brand. It is also a great medium for brands like us to get a validation on anything we want within seconds. Given the reach of this medium, the relevance to our consumer and the fast pace of growth, we see this as an integral part of our marketing mix.
There are three pillars to our strategy – the first is brand building, while the second is member servicing. About 60-70 per cent of our members are on Facebook, therefore, it plays an important role for us. The last thing is customer acquisition, which is of course driven by business goals. When it comes to brand building, we use social media, YouTube and a combination of what we do for acquisition and customer servicing.