The venture has bagged the mandate to represent YouTube channel Sanjeevkapoorkhazana. Helios will work on embedding brand's messaging within the content of the channel
ACSI's CCC found the claims of 44 advertisers in health & personal care product or service ads to be either misleading or false or not adequately substantiated and hence, violating ASCI's Code
Starcom MediaVest Group India and Mubble Networks investigate the impact of power availability on TV viewership in India
The Head of Hindi Business at Hindustan shares the key focus areas for Hindustan in 2014 and why print players are gaga over the Bihar market
GECs offer better value deals to advertisers during IPL. But this year, due to the Lok Sabha polls, audiences & advertisers will be more fragmented. Marketers, therefore, feel that GECs may be more flexible this year
Kejriwal seems to be following the route of 'any publicity is good publicity' - be it his swearing-in at the Ramlila Grounds or his recent 'Dharna', he sure knows how to play to the gallery
Congress' aggressive marketing stance has seen it spend crores on print, TV & OOH campaigns, while the BJP is yet to announce the media agency that will spearhead its Lok Sabha elections 2014 campaign
Some industry experts feel that ideally there should be no comparisons made between the previous rounds of IRS and the new one since the methodologies are different
Even as print players gave voice to their disapproval of the latest IRS 2013 results, radio operators are also expressing concern that the data & methodology used for measuring radio listenership is deeply flawed too
McCann Erickson is currently handling the creative duties of the brand after winning the account in August 2012 on the back of a multi-agency pitch
The INS at its meeting with MRUC in Delhi on Feb 3, 2014 also warned that failure to withdraw the findings will lead to its members not participating in IRS forever, besides initiating legal action against MRUC