ZEE has launched Bollywood channel Zee Bioskop and wellness channel Veria Living to reach out to over 10 million pay TV television viewers in Indonesia
The ad format helps convert mobile ads into free top ups for talktime, SMS & megabytes and allows advertisers to engage & cultivate brand loyalty among users
The acquired entity will merge with Saatchi & Saatchi in India to form L&K Saatchi & Saatchi. Praveen Kenneth will take over as Chairman & Managing Director of the combined unit
Following the release of the latest IRS data in Delhi, print players are expressing their discontent with the numbers, even as they are concerned that media planners will compare earlier numbers with the latest data
Amit Ghatak, GM - Mktg, CavinKare and jury member Golden Mikes 2014 speaks on how radio can strengthen a brand's USP on a localised level as well as the overall campaign
Questions are being raised as to the timing of the ratings chaos, with some in the industry wondering whether it is a move to provide leverage to certain political parties as far as TV coverage is concerned
With the Delhi HC deferring a stay order to Kantar in the TV ratings guidelines case, industry stakeholders say the case has become strong for both Kantar & the Govt, hence they have adopted a wait & watch approach
There are many things we can't explain in advtg. Like why we crib about it, yet continue with it. Is it because somewhere in that cynical mind of ours, we're proud of what we’re doing, wonders Grey Worldwide's Creative Director
STAR India's recent win of the IPL digital rights means the channel has created an impressive stable of cricketing events. But will live streaming attract the advertisers?
This platform enables mobile publishers & app developers to effortlessly create and serve native ads, thereby increasing user engagement & better monetisation for publishers
News18.com, the portal from Network18 dedicated to local news initially covering seven states, has aggressive expansion plans, with four new states expected to be covered in the coming six months
The Delhi HC judge hearing the writ petition filed by Kantar Media in the TV ratings guidelines case has deferred a stay order in the case. Meanwhile, NBA has also been made a respondent in the case