Krishna will be responsible for conceptualising, designing and marketing various intellectual properties of Radio Mirchi. This is his second stint with the company
The win comes on the back of multi-agency pitch. Maxus India has added quite a few new businesses this year, including Ruchi Soya Industries, Tata Tea, Redbus and Musafir.com, besides retaining the L’Oreal biz
During FY2012-13, our economy registered a growth of only 5%, due to which companies took a very cautious approach towards their advtg budgets, notes the Non-Executive Director, Dainik Bhaskar Group
While campaigns such as Lifebuoy Kumbh Mela 'Roti', Tanishq 'remarriage', Google 'reunion' grabbed attention, the ECD of Ogilvy & Mather wonders why there wasn't more work like these through the year
The industry was at constant loggerheads, in an economy which de-grew & an industry whose revenue was flat. The big got bigger, while the small got squeezed, observes the MD & CEO, Times Television Network
During FY2012-13, our economy registered a growth of only 5%, due to which companies took a very cautious approach towards their advtg budgets, notes the Non-Executive Director, Dainik Bhaskar Group
While campaigns such as Lifebuoy Kumbh Mela 'Roti', Tanishq 'remarriage', Google 'reunion' grabbed attention, the ECD of Ogilvy & Mather wonders why there wasn't more work like these through the year
Brands such as Revlon, Maybelline, Lakmé & L'Oreal have taken to digital media in a big way to increase connect with 'women of today' and also create experiences
Another striking advantage that a radio platform offers is the ability to communicate a higher volume of information in a cost-effective manner, says Manju Yagnik, Vice Chairperson, Nahar Group
The industry was at constant loggerheads, in an economy which de-grew & an industry whose revenue was flat. The big got bigger, while the small got squeezed, observes the MD & CEO, Times Television Network
The creative review process has been initiated through a multi-agency pitch and the initial round of presentations is now over
Jain moves on after a three-year stint as CEO of VivaKi Exchange. She was heading the media buying for VivaKi's media companies - Starcom MediaVest Group and Zenith Optimedia
The agency will be responsible for building brand awareness, corporate reputation and strategic visibility for the Bookmycab.com business in India
Nike as a brand does associate with several sports stars, but it’s only to build aspiration and by associating with them, the brand becomes known for excellence common among these players. We believe in innovation and inspiration, both are key virtues shared by Nike and sporting excellence.
When using radio with other marketing mediums, the idea is to use an approach to optimise synergy and reach. In most cases, we use radio to render support to the primary campaign... Getting across to the right audience at the right time, effectively delivering a message that appeals to their ears and generates desired action is the main objective.
We are seeing a growing trend among advertisers in using radio in their media mix. There are many first timers as well as repeat advertisers who find great value for money in this medium. Even film producers who had earlier preferred print and TV have started using radio heavily. Radio activation, too, has found many takers with considerable amounts being spent even by local advertisers.