This acknowledgment recognises Bhaskar Group’s efforts to develop innovative ways to attract young people to news in India. As part of this award, India has been designated the 2013 World Young Reader Country of the Year
The legends were acknowledged and felicitated by President of India, Pranab Mukherjee at an awards ceremony held by NDTV at the Rashtrapati Bhawan
Bhatia joins in from Squad Digital, Nairobi, where he was GM, overseeing the operations of the agency across digital strategy, creative solutions, media planning, social media & mobile mktg
As Ogilvy India holds the first edition of its own awards 'Envies' today, having given the Abbys a miss, exchange4media explores if this is a growing trend and what impact it will have on the Abbys
The Indian mobile & internet market once again showed exponential growth in 2013
The Hindi news channel has roped in a bevy of global consultants, including Renderon Broadcast Design, Broadcast Design International, Mike Baker, Schulze-Brakel for the new look
With the stage set for Ogilvy India's 'Envies' in Mumbai today, jury members share how the judging experience has been as well as the format for the awards
The travel industry in India is still in a growth phase & is yet to reach its fullest potential. Number of users & ability to raise funds to scale up the business is key to survival, says Biju Mathews, COO, abhibus.com
With this, radio stations have started looking at the mobile phone as more than a FM receiver & have started developing tailor-made apps to engage their audience, says Ravi Nair, Director - Programmes, Radio Mango
The work for Mumbai Metro includes train interiors, corridors, as well as train wraps
Annurag Batra of exchange4media talks about the keenness with which intl media is tracking Delhi polls & how they are significant because of the rise of Arvind Kejriwal's AAP
The agency has bagged five new media mandates; they include Go Daddy, Cisco, Carat Lane, LifeCell and TimesPro
There is nothing wrong in radio being a reminder medium and I am very happy with that. Let me put it very differently, somebody had once said, “Radio is like vodka, you can mix it with any drink”. So, you can mix radio with print, television, outdoor, digital, and events. The best part is that you can have this vodka while driving, which makes radio the most flexible of all mediums.
The consumer purchase decision process has transformed and has become more dynamic as communication is no more one way. For a brand to be successful on digital platforms, a relationship based on credibility and trust has to be formed. That means listening, responding, engaging and acting – in other words, the power is shifting to consumers. This dynamism can be seen in the purchase decision process, which is being powerfully impacted by the digital world.