Acer scouts for creative partners
The pitch is in the initial stages; it is taking place in Bengaluru. BBH India is handling the duties for the brand currently
Date-wise News
Taproot India brings on board Mayuresh Dubhashi
In an effort to strengthen its creative team and bring in young blood, Taproot India has hired Dubhashi as Associate Creative Director
Moneycontrol unveils online investor event, Master Your Money
The day-long event, which is being held on Nov 22, 2013, will include more than 40 experts across various asset classes, who will answer queries from investors all over India
Foundation of Media Professionals seeks more time to send comments on paid news
The last date for receiving comments from stakeholders was Nov 19, 2013. MIB had sought stakeholders' opinions in reference to the Press and Registration Act, 1867
Nikkei launches new publication, Nikkei Asian Review
The English language publication will replace Nikkei's current offerings, Nikkei.com & The Nikkei Weekly. It will be available online, on mobile platforms & as a weekly print magazine
Sachin's farewell test emerges as highest rated test in the last 8 years in India
The match garnered 1739 average TVTs, which remain unmatched since 2005. Star Sports network channels together had the maximum channel share across all genres
With Facebook, it's prime time, all the time: Kirthiga Reddy
The Head of Facebook India talks about the transformation of FB from a fun social network to an advtg & mktg tool, the company's continuous efforts in educating brands & agencies, and much more...
The science of building iconic brands: Tjaco Walvis
The Managing Partner of THEY will delve into the blueprint of creating iconic brands and why consumers choose certain brands over others @exchange4media Conclave
Week 46 ratings: All major GECs see decline in viewership; Zee bucks trend
As per TAM Media data for Week 46 of 2013, all major GECs, barring Zee TV, have seen a decline in viewership. Sab TV, too, has managed to add to its viewership during the week
PepsiCo awards digital mandate of Slice to iContract
iContract will drive the integrated digital business for Slice. The win also formally signals the opening of the agency’s Delhi office
Through the looking glass - A new media mindset: Vikram Sakhuja
The Maxus Worldwide CEO will speak about how he has seen media across the globe evolve & what India can learn from / contribute to it @exchange4media Conclave
Eulogy bags PR mandate for Italian beer brand Peroni in India
As part of the mandate, the agency will develop & handle strategic communications for the brand, starting with the launch of the campaign, 'Storie di Stile'
Taproot India brings on board Mayuresh Dubhashi
In an effort to strengthen its creative team and bring in young blood, Taproot India has hired Dubhashi as Associate Creative Director
Acer scouts for creative partners
The pitch is in the initial stages; it is taking place in Bengaluru. BBH India is handling the duties for the brand currently
Chandru Kalro,COO,TTK Prestige, <b>KG George, Senior VP - Retail Operations</b>, <b>TTK Prestige</b>
Our strategy has been to provide and communicate enhanced value equation to the consumer. As long as I can touch the consumer’s heart and say I am providing you far better value than any other brand, my growth is happening. Our marketing strategy is to constantly bring out products and concepts that enhance value by giving good quality products at a value pricing methodology.