In August 2013, ASCI's CCC upheld complaints against 215 ads. Education and health and personal care category continue to lead with the highest number of complaints
Although the ongoing recession has dented the Indian buying spirit in the retail market, discounted deals & convenience have helped e-commerce portals witness an average growth rate of 40%
Called 'Sunshine', these outlets will help consumers buy new connections, ask for a product demo, get a recharge, upgrade their packs and service their STBs
The awards will be conferred on November 16, 2013 on the occasion of National Press Day. PCI has instituted these awards to encourage ethical and responsible journalism
Today, there exists only the 'practice' of rural marketing and very few instances of understanding the rural 'mindset', says Mandeep Malhotra, President and Head, Mudra Max
Festival of Media will see the most agile and forward-thinking leaders forecast, discuss and shape the future of the Asian media landscape
The next big VUCA movement for us will be when the digital floodgates open, which is going to be very soon, says the CEO of GroupM South Asia