Shraddha Nathani bids adieu to Bisleri
Nathani, Marketing Head India, Bisleri International has put in her papers. This is her last working week. Her next destination is not known
Date-wise News
Mogae Media launches MoCube
MoCube is a proprietary software tool that helps quantify the benefits of adding mobile to a media plan
Citizen Dentsu bags Indian Army account
The account win is the outcome of a multi-agency pitch process. Rajendra Singh, Senior VP and Head, Citizen Dentsu and his team will lead the business
McCann Erickson ropes in Ravinder Siwach
Siwach joins as Executive Creative Director at the agency’s Delhi office. His last stint was with DDB Mudra
Citizen Dentsu bags Indian Army account
The account win is the outcome of a multi-agency pitch process. Rajendra Singh, Senior VP and Head, Citizen Dentsu and his team will lead the business
Pictures Speak: Moments from The CMO League
Glimpses of various moods at The CMO League in Mumbai on August 6, 2013, which saw a distinguished gathering of industry honchos and marketing heads
Companies are not changing at the same pace as their customers: Simon Clift
Most marketers belong to 'the lost generation' (people who are not digital natives) & still fear digital mktg, says the former Global CMO of Unilever, while speaking at exchange4media's The CMO League
Manoranjan TV to launch music channel Manoranjan Music on Aug 15
Manoranjan Music will cater to the HSM markets in Uttar Pradesh, Madhya Pradesh & Bihar. The channel expects to break even within two years of launch
Click Through Rate is passé
CTR was effective in the initial days of internet as it allowed measuring the direct results of a campaign. The increasing complexity of the medium requires elements that CTR lacks
Self-regulation is an essay in persuasion: I&B Minister
The process of mainstreaming self-regulation as a statutory mechanism ought to be led by the industry, rather than the government, says Manish Tewari
McCann Erickson ropes in Ravinder Siwach
Siwach joins as Executive Creative Director at the agency’s Delhi office. His last stint was with DDB Mudra
Media effectiveness in OOH is a multi-faceted concept: Anuradha Aggarwal
From a cost efficiency point of view, OOH gives more bang for your buck in smaller markets due to the lower cost of media, says SVP, Brand & Consumer Insights, Vodafone India
TRAI issues consultation paper to monitor distribution of channels
TRAI has issued a consultation paper on distribution of TV channels to curtail the influence of distribution companies handling the network of more than one b'caster
"Social media can be a perfect extension of RJs & radio stations"
Social media can be used to keep listeners informed. Thus, social platforms should be used to distribute, market & promote content, says Prem Kumar, COO, Chennai Live
VIP Skybags awards creative duties to Law & Kenneth
The win comes on back of a multi-agency pitch. Ogilvy & Mather is the incumbent agency on the account
Steve Marcopoto to step down as President & MD, Turner I'ntl APAC
Marcopoto will step down at the end of his contract this December. He will remain as a Senior Advisor to Turner I'ntl President Gerhard Zeiler to ensure a seamless transition