Increasing market size, digitisation, demand for localised content & innovative advtg opportunities are some of the significant elements egging on this trend
Independent music has grown exponentially on digital radio, but does it have the potential to be an enticing proposition for mainstream radio? We ask few players...
Speculation is rife that TAM might start releasing ratings on a monthly basis hence forth. Though, no involved party has come on record to confirm the development
Increase in creative content & better technology can help overcome the absence of sound & motion in outdoor advtg, says the Vice Chairperson of Nahar Group
For retail brands, radio is an important low-cost medium as they get tailored catchment areas & focussed targetting, says Bharat Dhuppar, CMO, Omkar Realtors