Senior officials from Network18 Group have confirmed to exchange4media about unsubscribing to TAM ratings from Monday, June 17, 2013
To be really meaningful, digital campaigns need to be centred around strategically cracked creative ideas that are fundamentally social, says the Business Strategist, Brandlogist
To be really meaningful, digital campaigns need to be centred around strategically cracked creative ideas that are fundamentally social, says the Business Strategist, Brandlogist
The quantum of listenership of FM radio in India seems high, but in reality RAM is not an accurate assessment of the industry's success, says the Chief Consultant, Vehrnon.com
The Founder-Director of Scarecrow expects the Festival to be free of controversy & is looking forward to Creative Effectiveness Awards & Innovation Lions
The Founder-Director of Scarecrow expects the Festival to be free of controversy & is looking forward to Creative Effectiveness Awards & Innovation Lions
Titus Upputuru, National Creative Director, Dentsu Marcom expects to see good work on the digital medium and is hopeful of India winning at the festival
Titus Upputuru, National Creative Director, Dentsu Marcom expects to see good work on the digital medium and is hopeful of India winning at the festival
This is one of the rare cases that a first rung Hindi general entertainment channel has garnered equal TVRs as that of a second rung Hindi GEC
The on-ground initiative, executed by Candid Marketing, encompasses 130 cities across Maharashtra, Gujarat, Delhi, UP, Tamil Nadu & West Bengal
The magazine will feature 45 per cent international content. There are also plans to extend the ‘L’Officiel’ brand to the digital platform to enhance its brand equity
The win comes on the back of a multi-agency pitch. Industry sources peg the account size at Rs 50 crore
As per media planners, b’casters and TAM need to build trust, talk the same language, & set up a working committee, among others, to resolve the impasse
Dabur, Airtel, Samsung Galaxy S, Dettol, Lux, Colgate, Pears, Bata, Satyamev Jayate are among the winners. IndiGo has been adjudged Brand of the Year
In his new role, Lakhani will head Fulcrum, a unit of Mindshare that manages the media planning and buying for the Unilever business in South Asia
As per data sourced from TAM subscribers for CS 4+, HSM markets, Star Plus continues to lead the Hindi GEC space with 242 GRPs followed by Colors
Unilever has received SEBI’s approval for its voluntary open offer to increase its stake in Hindustan Unilever from 52.48 per cent to up to 75 per cent
Last year’s Young Lions film winners get to revisit their winning concept in Cannes, using Deluxe’s creative services brands, at the inaugural Young Lions Masters Series
Toomey’s appointment follows the resignation of Nikos Kardassis, who left the airline after serving two terms as CEO
With Maxus Global, Interactive Avenues & Grey Digital leading the nominations, the agency heads speak about the Awards & being featured among the shortlists
The beauty of social is it tells where people are right now, so with the help of analytics we can predict where they can be. The advantage to marketers is that they can give consumers what they want, before they know they even want it. The process of connecting the right consumer to the right product at the right place, which earlier normally took three weeks, now takes 500 milliseconds; that is a game-changer, that is the power of social.
Radio is also a social media. Any media which allows you to come together, interact, comment and participate in a discussion is a social media. Internet by itself is not social media; applications like Facebook make it social. Similarly, radio also has certain elements that drive participation, social interaction and communication. In that sense, I do not see that radio and social media are competing.