Last year’s Young Lions film winners get to revisit their winning concept in Cannes, using Deluxe’s creative services brands, at the inaugural Young Lions Masters Series
Geo Sense enables mobile advertisers to reach audiences with geo targeted communication and define areas through radial targeting
Experts believe that key social networks need to actually make it easier for brands and agencies to run a campaign across all the networks
With broadcasters pulling out of TAM, experts stress there is need to decide on the parameters to bring advertisers on board as there is no substitute currency
The new two-day independent festival and awards will celebrate creative communications in healthcare, wellness and sustainability
The new two-day independent festival and awards will celebrate creative communications in healthcare, wellness and sustainability
The online video advtg industry is undervalued in terms of its ad rates, digital experts say, adding that 30-40% hike in ad rates will give the industry its true value
Young Lions showcases the best up and coming talent in the world. Maxus, MEC, MediaCom & Mindshare are actively participating in this programme
TAM’s woes continue as Sri Adhikari Brothers, which has Dabangg, Dhamaal and Mastiii channels, joins the bandwagon of broadcasters pulling out of TAM ratings
Media planners & industry experts highlight the possibility of unsubscribing TAM as a counter to losses channels might incur from TRAI’s ad cap regulation
Menon had recently quit as CEO of Sports18 after a stint of more than five years. Caravan Talkies brings the theatre experience to rural markets through mobile vans
Ghosh will lead and drive the revenue and brand initiatives and have a P&L responsibility for the two English news channels
Though the last quarter of 2012 saw a slew of new show launches, there has been no introduction of any crime-based fiction shows till date
The sheer diversity of India’s geographical spread & dynamics of the industry make it extremely difficult to have one, says Mediascope Publicitas’ Robin Carruthers
Last year’s Young Lions film winners get to revisit their winning concept in Cannes, using Deluxe’s creative services brands, at the inaugural Young Lions Masters Series