Young Lions showcases the best up and coming talent in the world. Maxus, MEC, MediaCom & Mindshare are actively participating in this programme
While TV is the lead medium, GCPL is looking to increase its spends on digital, BTL, print & radio. The company plans to make digital a core part of its media strategy
For TAM, it is a Catch 22 situation, while broadcasters are not keen on data from smaller towns, the Govt says TAM is doing injustice by not providing ratings from rural areas
Before the formal launch, over few months of undercover existence, SquareRoot Design has already worked on brands such as Pepsi Atom & Set Wet
The four Es that will help marketers in their journey to Big Data analytics are Educate, Explore, Engage & Execute, says Graeme
After a stint of more than five years, the CEO of Sports18 has moved on. His next destination is not known
With this investment, Turner Latin America will become the largest single shareholder of EI & assume two out of seven seats on the company’s Board of Directors
While TAM Media has been expanding its footprint to rural areas, broadcasters feel that the ratings data from LC 1 towns are not always accurate
After MSM, NDTV & TNN, Network18 Group is set to unsubscribe TAM ratings, even as the ratings agency is suggesting steps to find a way out of the impasse
Movies and TV leveraging digital effectively emerged as one of the biggest trends of 2012, share IDMA jury members Radhika Shapoorjee and Rajdeep Endow
While social media creates engagement and recall, paid and owned digital media help in creating a web of communication that taps all touch-points, say digital gurus
Ghosh will lead and drive the revenue and brand initiatives and have a P&L responsibility for the two English news channels
TAM’s woes continue as Sri Adhikari Brothers, which has Dabangg, Dhamaal and Mastiii channels, joins the bandwagon of broadcasters pulling out of TAM ratings
Young Lions showcases the best up and coming talent in the world. Maxus, MEC, MediaCom & Mindshare are actively participating in this programme
From launching innovative apps on FB, organising tweet ups to live interactive games, English GECs are actively engaging viewers on the digital platform