The agency will be handling all ATL & BTL campaigns, including corporate branding for BOP as well as promotion of various premium properties
The win comes on the back of a multi-agency pitch process that began in early 2012. The agency’s Delhi office will handle the creative and media duties
Sastri will also nurture start-up companies in India & Asia-Pacific as an independent investor. Meanwhile, VivaKi launches search for new Country Chair
The case study dwells on the decision problem faced by the CEO of Eureka Forbes regarding changes to the sales compensation systems
Simple creative & strategic long-term location choice has made Tata Housing’s latest outdoor campaign for its Aveza project stand out amid the clutter
A human heart is fragile. No matter how much we deny it, we all have a dark side which is selfish, which wants an escape, observes reporter Saloni Surti
The sheer diversity of our geographical spread & the dynamics of the industry make it difficult to have a common currency, says Mediascope Publicitas’ Robin Carruthers
The process of connecting the right consumer to the right product at the right place now takes milliseconds, that’s the power of social, says IBM’s John G Noseworthy
Read all the people movements and developments that made it to the headline last week