The campaign will target 26 cities over three months. Along with print and television, OOH and digital also form part of the engagement plan
Brands cannot ignore Twitter. Agreed. But do Indian brands understand how to use it right? Digital masters share best practices to be tweet-worthy
exchange4media takes a look at Jabong’s brand communication and decodes the fashion portal’s strategy of giving digital 90 per cent share in its marketing pie
The Maharashtra State Road Development Corporation has thrown open high visibility outdoor formats, including advtg on flyovers & hoardings, for tenders
Star Plus' show won the Award for Excellence in Journalism; Lifetime Achievement Award for N Ram, ex-Editor-in-Chief, The Hindu & veteran journalist Kuldip Nayar
Justice Raveendran succeeds Justice JS Verma, who passed away in April 2013. He retired as a senior judge of Supreme Court on October 14, 2011
Though all the participants were extremely creative, they were more award-oriented, said the Exec Chairman & NCD of O&M, India about JWT’s Portfolio Night
Brizz TV has joined hands with PlatformPlay, a start-up launched by Rammohan Sundaram (formerly with NetworkPlay) early in March 2013
The objective is to take visual storytelling to the next level and engage more readers with larger photos and infographics
As part of the change in programming strategy, RBNL is set to introduce a social drama and a mytho drama with titles tweaked for respective markets
The two-day conference by PromaxBDA will be packed with informative sessions. It will be held on May 29 & May 30 in Mumbai
The I&B Minister feels that revenue models of Indian media groups are not well constructed, which lead to issues like paid news, private treaties & tyranny of TRPs
MD Vinita Bali to focus on Int’l & New Business Growth to transition Britannia to an all-embracing food company; COO Varun Berry to lead India operations
The hike will be in effect from June 10, 2013 and is a result of escalating costs and inventory crunch
‘Big Garmi Ki Chhutti’ enables listeners to take part in a special on-air contest. Over 2,000 listeners call in for a chance to win Whirlpool Neo Ichill refrigerators