The agency will be using digital marketing in the first stage of promotions and later will leverage television and on ground activities at schools
IPL is always an advertising gamble for brands. e4m finds out how advertisers are trying to woo consumers through the cricket extravaganza this season
It is learnt that the deal is estimated to be valued at around Rs 10 cr. The magazine will be published by Delhi Press from the May issue onwards
Sharma joins the Sony family from Times Now, where she was Vice President, Mktg. Her previous assignments were with BBC Global News & Walt Disney Television
The comedy genre is viable, but experimentation has been observed to be low in this genre, say experts
Mindshare China carries out integration of TV & online TV businesses into a multi-screen investment team, with the people re-branded as Investment Strategists
Siemens and Teradata will be the first to offer end-to-end integration of operational data with smart meter data for analysis on a single platform
Anam joins from Nielsen with over 10 years of research and consulting experience
Joyson Thomas elevated to CEO, Moneycontrol; Rajan Srinivasan made CEO, Ibnlive. This is in keeping with Web18’s move towards a decentralised operating structure
Bidding process for the creative pitch is believed to have commenced on April 15 at the Bank’s office in Aluva, Kerala. Account size estimated at Rs 35 cr-Rs 40 cr
"I am of the view that it is up to the media itself to find effective ways and means of addressing these problems," says the Prime Minister
TRAI has notified the broadcasters that no further extension will be given after April 22 & April 29 for receiving comments & counter-comments, respectively
Prior to this Ghoshal was with Mid Day Multimedia as MD & CEO. He was with Mid Day for almost a decade before putting in his papers on March 1, 2013
Handa moves out of Microsoft after an eight-year stint. She has around 23 years of experience in the industry