Date-wise News

Moon TV is banking on daily soaps and more lifestyle related content to beef up its content line-up in its new avatar

Deepa Balasubramanian Feb 28, 2013 10:17 PM

Smart integration, simple creatives & sweet message strategy ensures Bournvita’s campaign stands out

Priyanka Nair Feb 28, 2013 9:56 PM

The President Marketing of Cafe Coffee Day talks about reinventing the digital space, expansion plans and competition from global giant Starbucks

e4m Desk Feb 28, 2013 9:52 PM

The reality show will now be adapted in Kannada on ETV Kannada. Telugu, Malayalam, Marathi & Bengali versions also in the pipeline

e4m Desk Feb 28, 2013 9:21 PM

In a move to tackle customer apathy towards installing STBs, LCOs in Rajasthan have taken to switching off channels to generate demand for STBs

Abid Hasan Feb 28, 2013 8:37 PM

Though there has been a rise in movie acquisition costs, movie premieres on TV continue to fare well, with broadcasters eager to cash in on their popularity

Synjini Nandi Feb 28, 2013 8:20 PM

Kumar takes over from Vinish Joshi. She joined MediaCom in 2011 as the National Director – Insights and New Business

e4m Desk Feb 28, 2013 7:58 PM

Kumar takes over from Vinish Joshi. She joined MediaCom in 2011 as the National Director – Insights and New Business

e4m Desk Feb 28, 2013 7:57 PM

Getit will be referred to as Getit Infomedia and will be wholly owned by its shareholders. Getit investors include Astro Group & Helion Venture Partners

e4m Desk Feb 28, 2013 7:23 PM

Tonic Media will use innovative properties online to extend Pune Marriott Hotel’s brand personality to social media

e4m Desk Feb 28, 2013 7:21 PM

The account will be handled out of Carat’s Bangalore office. Tzinga is targeted at the 18-25 year age bracket

e4m Desk Feb 28, 2013 7:08 PM

With over 28 years of experience, Shah will augment IBF’s efforts in building a robust and profitable broadcasting industry in India

e4m Desk Feb 28, 2013 7:08 PM

The deal includes 261 days of live cricket, including two India tours in 2014 and 2019; coverage starts from March 6, 2013

e4m Desk Feb 28, 2013 7:06 PM

Manhattan won this account following a multi-agency pitch. The agency will handle Kuoni’s mainstream holidays and MICE businesses

e4m Desk Feb 28, 2013 7:05 PM