"We are closely looking at delivering a content experience across consumer touch-points," says the Channel Director of NDTV Good Times
Indian TV networks are increasingly looking to monetise their offerings in international markets. Here is a look at the risks & challenges…
Apt location choice, media format and right targeting can ensure maximum effectiveness on outdoor, share industry experts
“Ram Kapoor’s charm and acting prowess makes him my favourite character,” says Anilkumar Sathiraju of DDB Mudra Max
The brand has brought on board RJ & comedian Mir Afsar Ali as the face of the new campaign. He plays a man obsessed with seeking the best property options
The channel has refreshed its content line-up with four new shows, which went on air on February 20, 2013
Zee News acknowledges military/ para-military personnel for their exemplary acts of courage with Ananya Samman. This is the fifth edition of the awards
Innovative experimentation, focus on digital, stress on impact rather than selling are few trends that marketers need to watch out & exploit in times to come
A high impact multi-media marketing campaign will be launched to promote the two new channels across platforms. The campaign will commence mid-March
Integrated Brand-Comm’s R Sridhar, Cartwheel’s R Desiraju, Draftfcb Ulka’s KS Chax, and Leo Burnett’s KV Sridhar will judge the entries this year
Dubbed the largest creative awards in South India, last date for receiving entries for Pepper Awards 2013 is March 15
Tonic Media will use innovative properties online to extend Pune Marriott Hotel’s brand personality to social media