Madhouse marks 1st anniv with new mobile ad network
SmartMAD offers advertisers several options by providing targeted serving capabilities on premium & long tail publisher properties
Date-wise News
Life OK beefs up 8.30PM prime time with ‘Savitri’
The channel has allocated 60% of marketing spends on TV & cinema platforms, while 40% spends will be on print, digital, radio and outdoor
Digital is not niche any more, say experts
Marketers need to dream digital so they can connect with consumers on a daily basis, say experts, who also stress on personalisation of content
“It’s an era of brand experience & not product branding”
Today, space is no longer only the physical location of business, but any space where consumers can access it, says D Shivakumar, SVP - IMEA, Nokia
Guest Column: Catching new-gen Indian women shoppers
Cash-on-delivery, return policy, special online-only deals, additional discounts are drawing shoppers to the net, says Rage Comm’s Aruna Kamath
Top developments of the week
Read all the people movements and developments that made it to the headline last week