Date-wise News

Being the only tangible touch-points in a marketing mix, designing and packaging are critical in creating a brand experience

Saloni Surti Feb 7, 2013 10:23 PM

While some print players feel the reading space is not expanding, there are others who see a window of opportunity on the back of strong marketing

Abid Hasan Feb 7, 2013 8:16 PM

Brands such as ITC Classmate, Faber Castell, Staples, Post It are implementing social media strategies into branding & marketing effectively, says Windchimes

Windchimes Communications Feb 7, 2013 8:10 PM

The campaign strategically uses images of the star cast and Star Plus logo, says Mandeep Malhotra of DDBMudra Max

Priyanka Nair Feb 7, 2013 7:53 PM

While MIB says that Phase III auctions will now be materialised on priority basis, there are a number of concerns that haunt radio players

Saloni Surti Feb 7, 2013 7:51 PM

Trinetra Focus would be in charge of the entire digital campaign for the institute and its various initiatives, along with its media spends

e4m Desk Feb 7, 2013 7:47 PM

Trinetra Focus would be in charge of the entire digital campaign for the institute and its various initiatives, along with its media spends

e4m Desk Feb 7, 2013 7:47 PM

India is part of G14, which represents highest value markets for IPG. Hytner, previously Global CEO, Initiative will report into Matt Seiler

e4m Desk Feb 7, 2013 7:30 PM

A special advertising budget has been earmarked to promote Doordarshan and its programming through print and online media, besides outdoor

Vinod Behl Feb 7, 2013 7:16 PM

Soap operas are ever so popular because of the longevity factor, audience – character connect and RoI for a channel

Synjini Nandi Feb 7, 2013 7:15 PM

Crayons will execute all requirements on print advertising, events and online advertising for the Indian market with the exception of TV commercials

e4m Desk Feb 7, 2013 7:06 PM

Prior to this, Dhupar was Director of Finance & Operations. In her new role, she will determine the BBC’s commercial priorities for news across India

e4m Desk Feb 7, 2013 7:05 PM

The Arvind Kejriwal-led party is all set to go online to reach out to viewers with its news channel on YouTube

Abid Hasan Feb 7, 2013 7:02 PM

Channel launches three new shows – ‘Tomorrow’s Winners’, ‘Market Buzz’ and ‘Business Saturday’ to provide critical updates and insightful analysis

e4m Desk Feb 7, 2013 7:01 PM

Private FM industry is hardly a decade old as compared to that in the western countries. People have a lot of scope to experiment with the format, content, etc., and so far it has been readily accepted by the audience in terms of good infotainment. I would say that the radio industry is still highly dominated by Bollywood. Though there has been an increase in listener interactions, on-ground studio shifts, etc.

e4m Desk Feb 7, 2013 12:00 AM