Along with bringing in new shows to spruce up its 8PM-10PM prime time slot, Doordarshan is also reviving the nostalgia factor with old shows
The outdoor strategy aims to revamp different cities in line with Greenlam’s ‘Zamaane ko sajaana hai’ proposition
The outdoor strategy aims to revamp different cities in line with Greenlam’s ‘Zamaane ko sajaana hai’ proposition
“Content is giving much more competitive advantage to start-ups,” say the Co-Founders of Boring Brands
The national award was conferred on Zee News by the Election Commission of India for its ‘Aapka Vote Aapki Taqat’ campaign
The consumption of shows in the English GE space has gone up in the past few years, especially among the youth, says Rasika Tyagi of Star India
Hummra M has focused on developing the personality of the channel, which is reflected in the expression “Hummri Boli Hummra M”
Helios Media has bagged the revenue monetisation services for FoodFood channel. Earlier, the ad sales duties were handled by an in-house team
In its seventh year, the Festival of Media Global’s agenda will explore how content is shaping the media industry
Gonsalves was an advertising veteran of 25 years. He had joined RK Swamy BBDO in 1991
We are a nation of fractured notions & sentiments; we need to stand up & address the loopholes in nation building, says Annurag Batra of e4m
Experts feel that 2013 will see a lot of acquisitions taking place as clients bring in a “stock market environment” to monitor social media
In line with this account win, Contract has come out with a new campaign, titled ‘Hello Dreamers’ that breaks out today
Our aim is to strengthen our position India. We have announced a while ago that we want to make India a clear area of focus and we want to double the size of our operations. We are focused right now to give enough power and resources to our agencies here for us to achieve this target figure.