CyberMedia, A Group launch ‘Abraxas Lifestyle’
The new lifestyle magazine has a cover price of Rs 100. The monthly magazine has been launched with a print run of 25,000 copies
Date-wise News
Times Internet to bring Gaana on mobile
Gaana is now available as an application for Android, iOS, Blackberry and J2ME devices. The service is completely free to the end user
Dainik Bhaskar launches Mosaic 2012
The second edition of the coffee table book will have national creative directors sharing what led them to choose the creative featured in the book as their best
Gopal Vittal named new Bharti Airtel CEO
After a stint of almost 15 years at Bharti Group, Sanjay Kapoor has put in his papers. The changes will be effective from March 1, 2013
Gopal Vittal named new Bharti Airtel CEO
After a stint of almost 15 years at Bharti Group, Sanjay Kapoor has put in his papers. The changes will be effective from March 1, 2013
Band baaja baraat for Cadbury Mishti
ABP Group has created a unique programme – a wedding of mishti with Cadbury – to encourage all that is dear to the Bengali readers
Big initiates Big Panjaa League for Ambuja Cement
The campaign invites people from Majha region in Punjab to showcase their talent and fervour for their favourite sport – arm wrestling
My fav TV character: Nigella Lawson
“Nigella’s individuality adds charm to the show. I admire the way she cooks and talks,” says Raj Deepak Das of BBDO
India Today, Affle in pact for video advtg
As part of this partnership, India Today Group will employ Affle’s Ripple ad network to serve all video ads on its online properties
Hindustan Motors, Raaj Unocal Lubricants in strategic pact
The tie-up will witness introduction of three co-branded oils, which will be suitable for use in all diesel, petrol and CNG-run engines of HM vehicles
Baggit takes OOH route to build up brand
The objective of the campaign was to communicate with key markets and re-position brand Baggit. Laqshya Media executed the campaign
Dainik Bhaskar consolidates with new & existing hires
Pradeep Dwivedi has been roped in as Chief Corporate Sales & Marketing Officer; Prasoon Pandey elevated to head Media and Investor Relations
Free Press Journal, Outlook in content sharing pact
As part of the deal, FPJ will carry select stories from Outlook Business and Outlook Money magazines on the business pages of the newspaper
Quick five with Ozone Media’s Senthil Govindan
Govindan talks about the Indian digital ecosystem and evolution of online marketing, among other things…
“I wish we can announce a pact with AAAI in 2013”
Indrajit Sen, Director, FleetAds & Exec Dir, IOAA looks forward to establishing a dialogue with policy-makers for uniform regulations this year
Myntra appoints Prasad Kompalli as Chief Strategy Officer
Kompalli will set up and head the Corporate Strategy and Business Analytics team at Myntra
Bacardi to go aggressive on digital in 2013
The brand has allocated 15 % of mktg spends on digital; has partnered with Webchutney to create innovative digital impressions
Pitch Analytics in Action to take place in Bengaluru today
The conference will bring forth case studies from different sectors, delving into leveraging analytics for sales & mktg in the realm of business