Date-wise News

Use appropriate language, report factually and never sensationalise information, urges Annurag Batra of exchange4media

Annurag Batra Dec 24, 2012 10:10 PM

The 15-day campaign for Dabanng 2 largely uses hoardings & gantries, along with innovations such as railway announcements

Priyanka Nair Dec 24, 2012 8:36 PM

Prior to this, Jayaraman was MD and CEO. Kumar moves from Reliance India, where he was President, Media and Entertainment

Abid Hasan Dec 24, 2012 8:15 PM

The show has used TV, radio and on-ground medium to drive contests & create noise about its finale to be held in Dubai on Dec 29

Synjini Nandi Dec 24, 2012 8:10 PM

Amit Akali of Grey India shares golden rules for creating effective outdoor campaigns

Priyanka Nair Dec 24, 2012 8:04 PM

Sundeep Kapur, Digital Evangelist, NCR Corporation shares a five-check-point plan for creating a strong digital programme

Sundeep Kapur Dec 24, 2012 7:39 PM

News genre, however, has been held back to be released on January 9, 2013

e4m Desk Dec 24, 2012 7:24 PM

The Gujarati daily has launched its 24x7 news and infotainment channel, GSTV, using WASP3D graphics solution

e4m Desk Dec 24, 2012 7:23 PM

The Editor-in-Chief of CNN IBN, IBN7 & IBN Lokmat feels news media is trapped in the prime time format and becoming an infotainment source

Abid Hasan Dec 24, 2012 7:01 PM

“Marketers are trying to heighten consumer engagement, build evangelists & influence sales via social,” says the Founder & CEO of WatConsult

Priyanka Nair Dec 24, 2012 6:59 PM

There will be no daily newsletter and site updates on December 25 on account of Christmas. We wish our readers a Merry Christmas

e4m Desk Dec 24, 2012 6:51 PM

In conversation with MP & Former I&B Minister Ambika Soni, who led the DAS movement in India and was awarded IMPACT Person of the Year 2012 for the same. Excerpts:

Annurag Batra & Srabana Lahiri Dec 24, 2012 4:06 AM

Mukund Sharma & Devesh Desai will spearhead the creative teams of Bangalore as Executive Creative Director and Senior Creative Director respectively

e4m Desk Dec 24, 2012 3:32 AM

Mukund Sharma & Devesh Desai will spearhead the creative teams of Bangalore as Executive Creative Director and Senior Creative Director respectively

e4m Desk Dec 24, 2012 3:22 AM

Duggal joins Madison from Mindshare, where he was Partner Invention, leading the Digital practice for PepsiCo

e4m Desk Dec 24, 2012 3:16 AM

Vinod Lal Heera Eshwer and Melvin Jacob have been brought on board as Creative Directors

e4m Desk Dec 24, 2012 2:56 AM