Diwali & advertising: The quintessential marriage
Cadbury, Tanishq, Idea Cellular, Canon & Nokia created a lot of noise this Diwali and captured the essence of the festive season
Date-wise News
Billboard of the week: Star Plus’ ‘Gauri’ campaign
The initiative revolves around the news of a London-based girl, who goes missing on her arrival in India; it is based on a new show
Helix wins ‘Best Print Campaign’ award
The campaign by JWT Delhi for Helix watches has won at the Watch World Award 2012
English GECs turn to on-ground to engage viewers
From hosting live cook-offs to showing season premieres beforehand, English GE channels are demonstrating faith in the on-ground medium
Guest Column: Seven deadly social media sins
As social media takes centre stage, Sundeep Kapur of NCR Corporation talks about seven mistakes that brands should avoid
Star Cricket to present India-England cricket series in Hindi
To build up this offering, the sports broadcaster has lined up an expert panel comprising Kapil Dev, Navjot Singh Sidhu & Ramiz Raja, among others
Prasar Bharati all set for major revamp
The public sector broadcaster to form expert panels to advise it on viewership preferences, programmes and archive retrieval
Quick five with Integer India’s Ketan Desai
There isn’t enough shopper data around, so every bit of information is exciting, says the MD of The Integer Group India
Digitisation picture remains ambiguous in Chennai
Three postponements later, digitisation scenario in Chennai continues to be vague, with STB installation yet to pick up
ESS retains EPL S Asia rights for 3 more years
The sports broadcaster has paid $145 million for the South Asia telecast rights following second round of bidding, which also saw MSM’s participation
<b>Hemant Kumar</b>, Founder & CEO, Marmalade Digital
Technology changes fast. Online fads are moving even faster. Established digital marketing channels are in a continual process of improvement. New platforms with new capabilities are germinated to fill up the loopholes and gaps in the existing ecosystem, but the biggest challenge is human acceptance or ‘change’. People seem to automatically scan a new situation in their minds and perceive the negative factors.