As Zee celebrates its 20th birthday, the road ahead focuses on strengthening global footprint & digital presence. The company’s MD & CEO Punit Goenka in conversation...
Steve Plimsoll, CTO, Mindshare Worldwide is also leader for user-centric, open source data driven mktg intelligence platform CORE
The wedding celebrations of Maanvi & Viraat will be promoted across STAR Network, along with on-ground, in-show, print & digital
A whitepaper released by CII says adding more government legislations or authorities will not help
The 6th Annual Ayurvet RMAI Awards for ‘Best summer project in rural marketing’ received 84 entries. exchange4media was the media partner
Clause says disputes should be addressed by arbitrator nominated by the MRUC Board & the place of arbitration will be Mumbai only
CNBC TV18 is all geared to air ‘20 Under 20: Transforming Tomorrow’, a show with young innovators, competing to convert their dreams into reality
The CEO of Radio City speaks about the maturing radio industry, need of a content complaints mechanism & plans of AROI
There is not much cheer for Hindi magazines in the IRS 2012 Q2 data, with seven of them seeing decline in average issue readership in this quarter
The service will offer a catalogue of over 5,000 Bollywood and Indian regional cinema on HD and SD platform
The Hindi GEC is celebrating completion of 20 years in 2012 with a series of entertainment nites across India, christened ‘Sa Re Ga Ma Pa live’
Only four of the top 10 English magazines have seen growth as per the IRS 2012 Q2 data, while other magazines continue to lose readers
The channel will also make people do their own take on ‘Gangnam Style’ in its new property ‘On the streets’
Divya Bhaskar creates history for the largest gathering of people dressed as Gandhi, recognised by Guinness World Record, on the occasion of Gandhi Jayanti
Harneet Singh Rajpal, VP – Marketing, Domino’s Pizza India talks about the company's new positioning to create ‘consumer delight’
Mobile TV is very interesting. Once connectivity concerns are sorted, the time-spent watching television content on mobile will sure go up. Question is whether mobile/ tablets will become the primary screen. Our belief is it won’t. While for certain genres such as news and sports this consumption could be high, for linear entertainment content mobile/ tablets will remain second screens.